PFDC Annual Show 2016
2016 PFDC Sunsilk Fashion Week Announces Complete Schedule
The Pakistan Fashion Design Council [PFDC] introduce their ninth season and fourteenth fashion week [with eight weeks of prêt-à -porter and five of bridal fashion] revealing a complete show line up, schedule and corporate sponsors. Indeed as with previous iterations, with #PSFW16, the PFDC endeavours to define and present luxury/prét, high street and lawn/voile trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.
Continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses. Indeed #PSFW16 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for S/S’16 season’s lawn collections.
Participating designers with Luxury/Prêt collections include Ali Xeeshan Theatre Studio, Deepak Perwani, Feeha Jamshed, HSY, Karma Pink, Khaadi Khaas, MAHGUL, Maria B, MUSE, Nomi Ansari, Nickie Nina, Saira Shakira, Sana Safinaz, Sania Maskatiya, Sublime by Sara, The House of Kamiar Rokni, Zara Shahjahan and Zonia Anwaar. The Bank Alfalah Rising Talent Showcase will also be introducing: Ghulam Dastgir, Hira Ali, Saiqa Raheem and Unza Khalid this year.
In addition to the aforementioned Luxury Prêt showcases, the PFDC expands on popular demand their High-Street show platform shows featuring two days of afternoon shows [12th and 13th of March] from Hang Ten, Denizen, Umar Iftikhar, DSS, MBM, HSY Limited for Kashf Foundation, Shirin Hassan and Sobia Nazir, highlighting contemporary and affordable ready-to-wear apparel. In addition to the afternoon high street showcases, the evening of day 4 [13th March] will also include a dedicated series of lawn shows featuring Al-Karam, Khas, Warda Prints, Ittehad Textile Mills, Harmony by Hang Ten and Gul Ahmed.
“At the heart of PSFW is our commitment to present the trends and looks for the season ahead. To that end, we are delighted to be presenting such a diverse line up this year of Pakistan’s most anticipated brands across four days of shows. At the PFDC, we are equally happy to have expanded our business vision to bring to the industry the PFDC Fashion Active. This is a pioneering new platform whereby we have introduced a first of its kind specialized and dedicated space for fashion showcases, trunks shows and exhibitions all year round – not just limited to seasonal fashion weeks. We bring to all productions at the Active the spirit of mentorship, through the seasoned experience of the PFDC’s executive council, event production, modelling and choreography teams, fashion styling expertise, photography, collection editing services and a panel of fashion and business experts to produce fashion content for brands; a complete fashion experience as it were.” said Sehyr Saigol, Chairperson of the PFDC Council.
“We believe that every girl deserves beautiful hair. If you’re dressed to the hilt, have new shoes and are excited about a day spent with your friends, the look will not be complete unless your hair makes you happy. We want black shiny hair, we look for hair fall solutions, we applaud thick and long hair and crave perfect straight hair. Sunsilk has been delivering the same to the Pakistani consumer since decades. A love for fashion and beauty is at the heart of a modern day girl’s life and at PFDC Sunsilk Fashion Week we are delighted to showcase beautiful hair for some of Pakistan’s most accomplished and respected designers. With great hair by your side you get the complete look. As the PFDC Sunsilk Fashion Week enters its 6th year we are delighted to see it go from strength to strength.” said Fariyha Subhani, Director – Home and Personal Care, Unilever.
In terms of further patrons and sponsors, the success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
PFDC Sunsilk Fashion Week will be produced by HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.
10 WAYS TO LOSE WEIGHT WITH HARDLY ANY EFFORT'
Normally a lot of exercise is required to reduce weight. You have to not only discipline yourself but also sweat a lot. Incase you consider this a bit too much and beyond you, do not be discouraged as there are many simple ways to ensure that the kilos drop and the weighing scale gives a better reading. All you have to do this to apply these 10 small tricks daily.
Take a glass of water before each meal
This will enable you to stay hydrated and the feeling of fullness will come in immediately and hold you back from over eating.
Depend on simple swaps
You must opt for less heavy dressing avoiding vinaigrette. Choose the Green Goddess dressing in the course of your lunch. This will save eighty extra calories. An other choice is to seek fresh fruit instead of the dried one. In this way more calories can be further saved.
Opt for a Dark Chocolate as Dessert
Do not eat cookies during breaks. In place of cookies take a piece of Dark Chocolate. This may not be too appropriate to the taste and you might feel dis satisfied in the beginning. What is essential is that you give up the sugar taste which will help you to save a lot of calories and the trend will be health oriented.
It is necessary to be careful about size of portion
Since your priority is to lose weight, it is important that in each meal you are able to eat the correct portions. Before you take your meal or snacks, it would be vise smaller plates and fill them with much less quantity. Further it is advisable to avoid second helpings.
More activity is required
Even though you may not be giving proper time to a regular routine workout, it is possible to burn extra calories through more movement during the day. You can always move around the office more, you can also use the stairs rather than the escalator and another important habit that needs to be developed is that you park the car at a distance from the office entrance.
Avoid juices and drinks
Juices and drinks enable you to add up calories and although you are otherwise making an effort, the results are not there. So you must give up the daily cold drink, early morning juice or even the hot drink at dinner time. It is very necessary that you depend upon water which can the flavored with items like lemon, or mint.
Avoid staying hungry for a long time
It is necessary that you do not starve yourself. In this regard less hunger can be useful as then you are not tempted to eat heavily and there by sabotage your eating discipline. An other important aspect is that the meals must be properly timed.
Opt for High-Protein and High-Fiber Foods
You must avoid and keep yourself away from high calories item like chips and crackers and in their place go for foods that are rich in fiber and taste really good.
Dinner must be light
Dinner must be taken at least 3 hours before touching the bed. Do not eat heavily as eating too much will disturbed your digestion and bring forth sleep issues.
Sleep well and more
If you do not get enough sleep, that affects you adversely and compels you to eat more during the next day. The advice is that you must get a minimum of 7 hours sleep every night. This serves as an enabler to keep the target of your weight loss on the right line.
Pakistani Celebrities with their Beautiful Mothers
Watch Exclusive Pictures from our Pictures Livbrary of Pakistani Celebrities with their Beautiful Mothers...
